Name : Zubaidah Abdul Ghani
Student ID : 2009546185
Summary for EDU702 - Data Analysis- Qualitative Data
Content Analysis
- The analysis of the contents of a communication.
- Study human behavior in an indirect way by analyzing communications
- Reason of using content analysis : to obtain descriptive information of one kind to another; to analyze observational and interview data; to test hypotheses; to check other research findings and/or to obtain information useful in dealing with educational problems.
Steps involved in content analysis
- Rationale of data collection
- Define important terms should at same point
- Can be used by all kinds of educational research
- Specify what to be analysed.
- Formulate coding categories.
Data Analysis
Interpret content analysis by using:
- frequencies (i.e. the number of specific incidents found in the data) and proportion of particular occurrences to total occurrences
- coding to develop themes to facilitate synthesis
- Computer analysis is useful in coding data once categories have been determines.
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